February 24, 2025 Jordan Source Strengthens Canada Ties at its Collaborative ICT Webinar

Jordan Source, a program under the Ministry of Digital Economy and Entrepreneurship (MoDEE), has organized a virtual event in collaboration with the Canadian Arab Business Council (CABC), the Jordanian Embassy in Canada, and the Canadian Embassy in Jordan. This event underscored Jordan’s commitment to fostering global partnerships and showcased the Kingdom’s dynamic ICT sector to key decision-makers in Canada and internationally.

Taking place on February 24, the “Canada-Jordan ICT Webinar” aimed to build upon existing partnerships with Canadian businesses and promote opportunities for business expansion and innovation between the two nations. It emphasized the strengthening of relationships between Jordanian and Canadian ICT companies.

The event commenced with a welcome address by the CABC, followed by opening remarks from guests of honor. H.E Eng. Sami Smeirat, Minister of Digital Economy and Entrepreneurship, provided insights on Jordan’s ICT landscape and highlighted valuable opportunities for collaboration. His Excellency Tareq Khan, Ambassador of Canada to Jordan, emphasized the importance of strengthening bilateral ICT relations. Her Excellency Sabah Al Rafie, Ambassador of Jordan to Canada, articulated the strategic vision for Jordan-Canada partnerships and their potential to drive future innovation.

A highlight of the webinar was the panel discussion, titled “Scaling Beyond Borders – Innovation & Market Expansion”. It featured industry leaders: Abdullah Snobar, Executive Director at DMZ and CEO of DMZ Ventures; Samer Jaffar, General Manager – EMEA at Explorance; Mohammad Kaddoura, Co-Founder and CEO at Ideal Innovation House; and Wassef Masri, Managing Partner at CrossRealms. The session delved into how outsourcing helps businesses grow while also allowing for creating job opportunities.

Further insights were provided in brief interventions by Amira Qarqash, Digital Skills Development Manager at MoDEE, who highlighted Jordan’s collaboration with the University of Waterloo in technology and innovation. Meanwhile, Louis Lacasse, Senior Trade Commissioner at Global Affairs Canada, discussed ICT trade and investment opportunities between Jordan and Canada.

This webinar is a direct result of Jordan Source’s successful delegation visit to Canada last year, which included participation in North America’s fastest-growing technology conference, meetings with representatives from the University of Waterloo, and the “Gateway to MENA” event hosted alongside the Canadian Chamber of Commerce. This event reinforces Jordan Source’s dedication to nurturing strong ties between the two countries, positioning Jordan and its talent as ideal partners for technology and innovation.